Before buying a cream, serum or lipstick, customers watch reviews on Instagram and TikTok, look up the ingredients, compare brands and only then order. A local cosmetics brand in Moldova competes with international labels not on budget but on closeness: it understands its customers, replies quickly and shows the product on real people.
VADSTUDIO markets cosmetics brands, local manufacturers and beauty shops and builds online sales from the first post to the repeat order.
The online store
- Product pages with ingredients, skin type, directions for use and size.
- Photos and video of texture, application and the result on skin.
- Sets and gifts — the best sellers before holidays.
- Fast delivery across Moldova with cash on delivery or online payment.
Instagram, TikTok and creators
- Short videos with skincare routines, before and after application, answers to questions.
- Partnerships with local creators who match your audience and values, not just follower counts.
- Customer-created content — with their consent — showing the product in real life.
- Ads built on the best-performing videos, tested on different audiences.
SEO around problems and ingredients
Many customers search not for the brand but for a solution: “cream for dry skin”, “vitamin C serum”, “face sunscreen”. Guides on skin types, ingredients and routines bring steady traffic and lead to the right products. The copy is accurate and makes no medical claims — cosmetics care for skin; they don’t treat it.
Customers who come back
Creams and serums run out, and that moment is the best opportunity for a new sale. Restock reminders, a loyalty programme, samples with orders and personal birthday offers turn a first order into a long relationship.
Trust in the brand
The brand story, who creates the products, where they are made, the certificates and test results you genuinely have. Verified reviews and honest answers build trust better than any slogan about a “miracle effect”.
Marketplaces and partners
Besides its own store, a brand can sell through marketplaces, pharmacies and beauty salons. We prepare product listings for platforms, partner terms and promotional materials for points of sale.
What we measure
Sales by product and channel, cost per new customer, average order value, the share of repeat orders and the results of each creator partnership.
Holidays as sales peaks
8 March, Christmas and Valentine’s Day bring a large share of annual sales. We prepare gift sets and packaging well in advance.
Why VADSTUDIO
We build online stores, visual content and advertising for retail in Moldova. The agency’s founder personally leads the strategy, and the VADSTUDIO team handles the website, content production and analytics.
Send a request or message us on WhatsApp — we will review your brand’s online presence for free and suggest a sales plan.
